Initial Research
Louis Vuitton is one of the global luxury shopping landscape. One of the Louis Vuitton's largest retail locations in Europe, at 17,500 square feet, it has new interior design by New York city based designer and the partner Peter Marino (retaildesignblog.net, 2019). I got inspired by Louis Vuitton shop, because of the way they turn the shop to something that never happed, for example it interesting that the structure went through a complete renovation, creating three doubled areas covered in limestone that provide the shopping experience to a level of luxury that never seen before. Moreover, the zoning, in Louis Vuitton the space is made to make the customers to go around all the shop which will end up by buying something from the store
APL's Soho flagship store
Jessam Al-Jawad and Dean Pike established the well known architecture company Al Jawad Pike in 2014 with its main office in London. The studio works in a number of industries such as, office fit out, multi unit housing plans, private residences, luxury retail store. The studio is well known for the excellent quality of its constructed work. The goal of this studio is to create architecture that enhance the lives of both its users and the larger community, their work is characterised by a natural understanding of construction and detail as well as a sensitive use to materials.
APL's Soho flagship store
Al Jawad Pike has used colourful marble for the interiors of trainer brand propulsion store in Soho, New York City (Bah , 2024a). The interior of the space is 3,900 square foot, the studio aimed to create a immersive experience by designing a curved look "simple yet severe" while creating a "completely immersive experience"(Bah , 2024a).The centrepiece of the store is five vanity rooms with a back lit mirrors and matching stone seats, they are all made by a onyx or a marble surface. Furthermore the store's centrepiece is a teardrop-shaped column, and it is used for product displays which they are set up on boulder like plinths all around the space.
The texture of the plinths are developed by the bespoke fabricator "The textured display plinths were developed with a bespoke fabricator based in New York, who CNC carved the forms"(Al-Jawad Pike, n.d.). However, I chose Al Jawad pike because of the way he displays the product with curved walls, as my project will have to much curves so I think Al Jawad Pike is a good architecture to look at for this.
To link this to my project I will incorporate the same colours which are orange, red, and brown and materials like raw materials that Marino used in his Louis Vuitton interior design. While the APL design has inspired me to incorporate more curving and organic shapes to my design, as well as the way he displayed his product.
Peter Marino Architect (n.d.). Peter Marino Architect • Biography. [online] Peter Marino Architect • Biography. Available at: https://petermarinoarchitect.com/peter-marino/biography [Accessed 10 Apr. 2024].
Bah , S. (2024a). Al-Jawad Pike Creates Marble ‘immersive experience’ for APL’s Soho Flagship Store. [online] Dezeen. Available at: https://www.dezeen.com/2024/04/09/al-jawad-pike-marble-apl-soho-flagship-nyc/ [Accessed 13 Apr. 2024].
Al-Jawad Pike. (n.d.). Al-Jawad Pike. [online] Available at: https://aljawadpike.com/ [Accessed 13 Apr. 2024].
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